Google knows all!
Back in March, Google completed its acquisition of DoubleClick. What dose this mean for us? I do not think this is good for consumers. The holy grail of the internet age is user-targeted ads, so why would this be bad you may ask? Simple, our privacy is out the window, not only will Google see what we are searching for, and what our interests are; they will also see pages we go to outside of Google. Many web sites have advertising that is provided by DoubleClick (Banner Ad’s). Google can see what users all over the world are going to on the web, even if you do not use them to search. If you ask me this is scary and dangerous behavior for one company to be doing! Monopoly!
Both Google & MS are on a shopping spree for the first line ad agencies. Microsoft too is heavily acquiring smaller agencies for a larger share of the ad market. With the Google / Yahoo agreement, these 2 giants would now be able to sell (& resell ad inventory). To your point, for small publishers its scary. Especially with all the click fraud rulings you never know how you would be impacted.
Cheers! Jay
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prodigitaltips
June 18, 2008 at 1:11 am